Marketing Plan for Ford Mach E

The Final exam case study will revolve around Ford’s dive into EV and center around the introduction of the Mustang Mach E to the American market. Using the following four articles as a starting point(attached):

1. Ford’s Mustang Mach E media page 

2. Car and Driver’s review of the Mach E 

3. Charge Point Operators 

4. EV Market Outlook 

Create a brief Marketing Plan for the Mustang Mach E. Your plan should reflect your understanding of the Marketing Framework (5Cs, STP, and 4Ps) Clearly state the current situation, include measurable objectives, and provide a marketing mix for achieving the objectives.

Use the following outline to create the marketing plan for the Blazer. 

1. Situation Analysis
   • 5Cs: Context, Competitors, Customers, Collaborators, and Company (Internal and External Analysis)
2. Marketing Strategy
   • STP: Segmentation, Targeting, and Positioning (Determine the Value Process)
3. Marketing Mix
   • 4Ps: Product, Place, Price, Promotion (Determine How to Deliver Value)

The Final submission should be in an essay format with proper citations and follow the outline stated above. Maximum length is 8 pages of text double spaced. All figures/tables/images should be in an appendix and will not count toward the page limit. The four articles above are meant to be a starting point, you should research and include other articles and sources to solidify your plan. You will be graded on how well you support your marketing plan. Proper grammar and APA style citations are expected. Good luck and if you have any questions do not hesitate to ask.