Marketing Plan

Marketing Plan

If you have always wanted to start a company based upon a great idea youve had, here is your chance to put the plan together. As we move through the class, week by week, we will discuss each of the important elements of a marketing plan. Each of these elements is reflected in the 10 elements of your plan, as described below. Please prepare a narrative for each section in the approximate length indicated.

Having completed this exercise, you will have completed the bulk of activities to complete the narrative for a marketing plan. Your report is due the Friday of the last week of the term.

I will be available to answer any and all questions along the way. Please do not wait until the last week to begin to write your report. It will be a much better experience to write each section as we cover the material, week by week.

Your grade for each item will be based upon the thoroughness and completeness of your discussion; your ability to apply the weekly concepts to a real situation of your own choosing; and your ability to be both creative yet grounded in reality in your thinking. Make the plan a workable real life scenario.

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