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August 15, 2021

Essay on Business

General Questions

Individual Research Essay

Essay task:

“Business model innovation is crucial for any company that wants to remain competitive.” Discuss.

In your essay, you need to agree or disagree with this statement. Write your answer within two to three academic body paragraphs. Use academic sources to support your argument. Make sure you clearly explain business models and innovation as concepts. Use examples from New Zealand-based organisations to illustrate the key points that you make.

Word limit: 750 words +/- 10%

This word count includes your in-text citations but not your APA formatted reference list—your reference list is additional to the word count.

Structure: Mini essay format

An introductory statement, 2-3 academic body paragraphs (following the TEE+ or PEEL structure), and a concluding statement.
You MUST also include correctly formatted APA in text citations and a correctly formatted APA reference list.

Weighting: 20%

Due date: Thursday Week 6 Thursday 26th August at 1:00pm/1300 NZT.

Formatting: Please format your document as per below.

Submit to Canvas as an MS Word document.
Font – Times Roman or Arial, Size – 12
Double spacing, Margins justified or aligned left
Page numbers in the footer of your document, your name and ID number in the header of your document

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