Case Study: Corporate Social Responsibility Reputation on LEGO
For this assignment, you will be writing a two- to three-page paper.
Select one company from The 10 Companies With the Best CSR Reputations in 2017 (Links to an external site.) with an active CSR presence or program to analyze. If you choose to deviate from this list, please contact your instructor for approval.
In your paper,
Examine what problem(s) the company is addressing and how they address it.
Select at least three internal and external stakeholders.
Assess the effects of the company’s CSR initiatives on each stakeholder.
Evaluate whether the company is successfully communicating their mission to the stakeholders.
Recommend how the company can improve its CSR presence or program.
The Case Study: Corporate Social Responsibility Reputation paper
Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center’s APA Style (Links to an external site.)
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Must use at least one scholarly source in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA style as outlined in the University of Arizona Global Campus Writing Center’s Citing Within Your Paper (Links to an external site.)
Must include a separate reference page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center. See the Formatting Your References List (Links to an external site.) resource in the University of Arizona Global Campus Writing Center for specifications.
Carefully review the Grading Rubric (Links to an external site) for the criteria that will be used to evaluate your assignment.
LEGO
I really enjoy building LEGO sets. I personally build LEGO Star Wars sets. This is very interesting to me.
Lego tops this year’s roster of top CSR companies with 74.4 RepTrak points, having jumped from its fifth place showing last year.
In RI’s analysis, Lego beat all other companies in the perception that it behaves ethically, conducts business fairly, operates transparently, protects the environment and supports worthy causes.
Lego “has embraced corporate social responsibility from top to bottom,” says RI Chief Research Officer Stephen Hahn-Griffiths.
Its Build the Change and Sustainable Materials Center initiatives – and its partnership with the World Wildlife Fund – are part of the Danish toy company’s push for sustainability.
Problem Facing:
https://www.bbc.com/news/business-43298897#:~:text=Too%20many%20Lego%20bricks%20is,sell%20off%20excess%20stock%20cheaply.
https://www.ukessays.com/essays/marketing/the-identified-strategic-challenges-facing-the-lego-company-marketing-essay.php
CSR:
https://www.lego.com/en-us/aboutus/sustainability/
https://www.forbes.com/sites/simonmainwaring/2016/08/11/how-lego-rebuilt-itself-as-a-purposeful-and-sustainable-brand/?sh=3c025a036f3c
Stakeholders:
https://www.finn.agency/stakeholder-management-single-stakeholder-view
https://www.lego.com/cdn/cs/aboutus/assets/blt9538cd18218f8706/Responsibility_Human-Rights-Policy_ENG_V5.pdf
https://ui.adsabs.harvard.edu/abs/2015MS&E…95a2143R/abstract
General Information about Stakeholders:
External stakeholders are those who do not directly work with a company but are affected somehow by the actions and outcomes of the business. Suppliers, creditors, and public groups are all considered external stakeholders.
Examples of external stakeholders are customers, suppliers, creditors, the local community, society, and the government.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
