Cafe Coffee Day Case Study
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Get it written →Read the attached pdf file and then answer the following questions in no more than 1.5 pages:
- What were the triggers that caused CCD (Cafe Coffee Day) to consider brand rejuvenation?
- Based on Landors research, what were the CCD brands strengths and weaknesses?
- What did the CCD brand stand for? What were the core values of the brand that could not be changed? How were these values important for determining the brand archetype?
- Briefly define the pros and cons of the three positioning choices?
- Which positioning would you recommend for CCD? Give at least three (3) reasons for your recommendation.
Additional Requirements for assignment:
In order to successfully complete this assignment, your report should:
- Succinctly define the situation (no more than 15-20% of the paper).
- Enumerate the options to be considered.
- Weigh each option’s positives and negatives.
- Declare your decision.
- Provide support for your decision.
Be sure to keep your response brief and succinct; adhere to the specified formatting guidelines:
- no more than 1.5 pages
- 1.5 line spacing
- 12 point Times New Roman font
- 1-inch margins on the top, bottom, and sides
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