Building a Social Media Culture at Dell
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- Why has Dell been successful at building a social media program?
- Can you build a top-down Dell corporate brand with a decentralized social media structure?
- How do you explain the statistic that social media-based sales leads were two to five times more likely to close sales than traditional leads?
- How would you use Dells social media experience to rebrand the company as Michael Dell wants to do?
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