submit a position paper reviewing current/future marketing challenges facing US companies competing globally.
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Get it written →submit a position paper reviewing current/future marketing challenges facing US companies competing globally. Use material from our class assignments, DQs, and your research to compose your submission. Support your position with academic sources.
As suggestions consider marketing alignment, branding, technology, mobile/devices, disruptive innovation, and content. These are merely suggestions and not intended to limit your position.
Submit in Word with APA formatting. Minimum 2500 words.
If you have a problem locating these articles let me know. You can also use peer-reviewed articles no older than 10 years.
Payne, A., & Frow, P. (2017). Relationship marketing: Looking backwards towards the future. The Journal of Services Marketing, 31(1), 11-15.
Gummerus, J., von Koskull, C., & Kowalkowski, C. (2017). Guest editorial: Relationship marketing – past, present and future. The Journal of Services Marketing, 31(1), 1-5.
Brychkov, D., & Domegan, C. (2017). Social marketing and systems science: Past, present and future. Journal of Social Marketing, 7(1), 74-93.
Cowden, B. J., & Alhorr, H. S. (2013). Disruptive innovation in multinational enterprises. Multinational Business Review, 21(4), 358-371
Abiodun, A., & Sarpong, D. (2018). Disruptive innovation at the base-of-the-pyramid. Critical Perspectives on International Business, 14(2), 111-138.
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