social campaign proposal

For your final project, you will create a social media campaign proposal for a sport organization of your choice (with instructor approval). The social media campaign should support the organizations strategic plan, while clearly identifying the specific goal, objectives, strategies and tactics for the campaign that is being developed.  

The following components must be included: 

• Goal: the broad purpose for the campaign 
• Audience: key publics that are most crucial to the success of the campaigns goal 
• Objectives: what will be measured as a key progress indicator (KPI) that a campaign goal is being met (should be SMART strategic, measurable, achievable, relevant, and timely) 
• Strategies: the ways or approach in which a campaign will effectively work toward reaching objectives 
• Tactics: specific activities and tasks that must be completed for a strategy to be fulfilled 
• Key messages: the core concept, or elevator pitch, used to develop other communication pieces 
• Message map: a way to extrapolate how to communicate in meaningful ways with each audience 
• Budget: what the campaign will cost to implement 
• Evaluation: the process of gathering data in order to assess specific points of measurement in a campaign with the goal of providing meaningful analysis of the activities and outcomes 

Submissions must be presented in an organized and reader-friendly method. Written portions must be in accordance with APA guidelines. All documents (if multiple are created) must be submitted in a single pdf file.