Short Answer Questions
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Get it written →Answer the following questions and provide a 400 word response for each. Each response is worth 25 marks. Your responses will be marked on: your definition of key concepts; the quality, accuracy and relevance of your answer; appropriateness of the chosen example including evidence of research; demonstrated engagement with the unit material; and clarity and accuracy of written expression. Each criteria carries equal marks.
- Define and discuss the terms privacy and surveillance in the context of web analytics by drawing on an example from your research.
- Explain how web analytics data sets, such as those derived from Google Analytics, can be used to support strategic web communication initiatives, by drawing on an example from your research.
- Describe some of the ways that web data influences how people search for information online.
- Explain the role that visualisation plays in helping audiences to understand the complexities of web data.
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