Scenario Based Strategic Management Project
Strategic Management Scenario: Assume you are the Chief Executive Officer (CEO) of a company that manufactures and sells packaged snack foods (chips, candies, nuts) only in the U.S. (which is your home or domestic market). As part of your firms growth strategy, you have decided to expand internationally (i.e., pursue geographic diversification) by entering into and competing in Brazil and Japan. You have already decided that your company will use an internal startup (i.e., greenfield venture) as your mode of entry into both countries. The other major issue that you face is choosing an international strategy to use to simultaneously compete across the three countries (i.e., the U.S., Brazil, and Japan).ReportIn a well-written, typed, 5-7 page, double spaced essay carefully address the questions below. Keep in mind that the non bolded question are general Gen Ed questions for university curriculum assessment. The bolded question are specific to the scenario for this project and that is what you should address and answer. In other words, by answering the bolded questions you are answering the more general question but with more specificity relative to the given scenario. So you only need to address the bolded questions.
1) Decision Alternatives – What do you see as plausible decision alternatives to the business scenario you have been provided? Describe at least three alternatives; each should be discussed in detail and address different stakeholder perspectives.
What are your strategic options/alternatives concerning the international strategy that can be used to simultaneously compete across the three countries (i.e., the U.S., Brazil, and Japan)? How would these alternative international strategies impact company shareholders, employees, suppliers, and potential customers?
2) Implications of Decision Alternatives – What would be the implications of each decision alternative? Describe any ethical implications associated with each of the decision alternatives.
Explain the implications of each international strategy alternative on local and global communities. Specifically, what impact does each alternative have on the U.S. market (i.e., local employment and tax revenues), the Korean and Brazilian markets, and the natural environment? Describe any ethical implications associated with these decision alternatives.
3) Recommendation – What should the strategy be so that the company is best positioned under each decision alternative?
Which international strategy do you recommend and why? Make sure you fully describe your choice of international strategy and explain why it is the optimal solution.
4) Functional Implications – As implications of your recommended decision, what are the actions needed in the next year for each function in the company: Marketing, Finance, Human Resource, Technology, Operations, etc.?
Describe the impact of your choice of international strategy on how various functional area strategies should be performed. As examples, what must be done in manufacturing, marketing, and human resources so that these functions support your chosen international strategy? You must address at least three functional areas.
PLEASE NOTE THIS ESSAY WILL BE RUN THOUGHA SOFTWARE THAT CHECKS IT AGAINST PREVIOUSLY SUBMITTED PAPERS. I HAVE NEVER USED A SERVICE LIKT HIS AND THIS IS THE LAST PAPER OF MY COLLEGE CAREER. I AM FINISHING TWO BA DEGREES AND AM BURNT OUT. THANK YOU SO MUCH FOR YOUR HELP!!!!!!!
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