Sales Marketing Integration MBA Assignment

SalesMarketing Integration – MBA Assignment

Project description

An objective of this project is to propose a realcase Smarketing plan which can improve understanding of target market, ultimatecustomer experience, bring faster/bigger ROI and more qualified leads, as wellas revenue growth. Give very short introduction about company you are writingabout, as well as market position; make analysis on current sales and marketingrelationship and add your proposition explained above.

Selecting a case

You are allowed to pick a case based on yourinterest, yet it is recommended to select a larger company as it will be easierto find sources for your analysis. Some examples could be H&M, Accenture,Apple, Nike, Dell or Uber. Feel free to select a company which is of yourinterest and could be a good subject to this project. If you select a singlecompany, you apply learned theories onto it and for instance compare itsspecific positioning with a market within which it operates.

Some useful cases

Structure of the paper

Here is a recommended structure of your submission.It is recommended that the paper is 3000 to 4000 words long. Of course, whatmatters more is whether your arguments are concise rather than whether theyfulfill word quotas.

Introduction

Briefly introduce the case. Introduction is alwayscrucial as you are influencing setup of readers mind prior to yourargumentation.

Analysis

Apply the theoretical models.

Analyse where does the company/companies standright now or what were their past moves.

Structure this chapter using subchapters accordingto your needs.

Discussion

Space for your own input. Bring your own opinions,recommendations and thinking.

  Build thissection based on Smarketing plan which can improve understanding of targetmarket, ultimate customer experience, bring faster/bigger ROI and morequalified leads, as well as revenue growth.

Reference list

Clear list of references using Harvard style.