REFLECTIVE SUMMARY

 Assessment parts                                                                 Marks

 Comprehensiveness                                                             20 

Demonstration of insight and critical thinking                    40 

Clear rationale for conclusions                                            30 

Formatting                                                                             10

Total                                                                                      100 

Instructions

 This Reflective Summary will draw on:- 

Your reflective journal if youve kept one, your in-class discussions and responses of others, your assignments and all other learning activities in the course

 Write a memo to me, approximately 500 words or less, reflect on what you have learned in this course that makes you a better marketing researcher and a better all-around businessperson. Consider the best practices that you have experienced or missed, the critiques that you have performed, the in-class discussions that you have contributed to, your experiences in completing the various learning activitieswith outside groups, assignments, and group members. The feedback that you have received from your instructor, challenges experienced, areas of personal discomfort, personal breakthroughs and other course-related experiences. 

 Does it make sense? If not, why not? Writing a reflective summary is very different than writing a research paper. DO NOT describe what you have learned, rather rely on your critical and reflective thinking ie: why and how those things happened the way they did? How does the learning affect you and marketing research in general?.

 Were you surprised by some of what you learned? Why? Did classmates or your instructor challenge your thoughts and assumptions in certain areas? Did the examples from the course give you a fresh perspective? Did some of your taken-for-granted ideas shift as a result of the learning in the course? The whole idea of writing a reflective piece is to dig deep into ideas that dont typically make it onto paper. You should select and distill your data (in your journal or in-class discussion) carefully and think of a way to organize this paper that is clear and easy to navigate. If you have quoted others work, use proper APA citation and referencing format. Dont try and reflect on everything, focus on a few key experiences, topics and learnings and expand on them.