Marketing Services

 Marketing Services

Marketing Services are much different than marketing products.  Services cannot be touched, they cannot be stored and in many cases, there is a noticeable difference in the quality and consistency of the service delivered.  Companies need to plan and market based on these characteristics.

1. The text outlines four characteristics of Services, list and explains them.
2. For each characteristic, a business needs to plan and market to maximize sales and profit. List real-life examples for each characteristic, what do companies take these characteristics into account?  For example, how would a company make an intangible product real for a consumer?  How would a company plan for a perishable service offering, where the service cannot be stored? How would a company manage variability? Etc.
3. How has the technology revolution affected the delivery of services?

Please note you are required to show your math work, provide charts, graphs, and explanations for all of your answers to demonstrate your understanding of the concepts.  For further information on how to do the problems, please reference the examples utilized in the textbook.  If additional assistance should be required, please contact your instructor via email.