Marketing plan

Part 2. Marketing research project

a) Product: In this part, you must identify market segmentation and target market. It must also contain a summary of the key features of CPK as a product (frozen pizza) and how we would need to adapt it to the Mexican culture in relation to Brand Name, Variety, Quality, Features, Packaging, Sizes, etc.

b) Promotion and Price: What strategies would you use to promote, and advertise (push vs. pull) the product? How would you determine the price? What tools would you use in this case? At the end, you need to conclude whether or not Mexico is a good market for CPK.

Content:

a) Product – 1 page 

b) Promotion – 1 page 

c) Price – 1 page 

d) References – 1 page 

Total: 4 pages

Formatting guidelines

Part 2 must be 3 pages of content and 1 page of references. Do not include a cover page. 

You must cite the book and at least 5 external sources provided in this syllabus using APA style formatting. Use Times New Roman 12, double-spaced. 

Do not cite Wikipedia or Investopedia! Other reliable sources are national newspapers, official government websites, business magazines such as Inc.com, fastcompany.com, Harvard Business Review hbr.org, and The Economist.

To be successful, make sure you address all the issues described above. Before submitting your paper, carefully read the rubric on Moodle.