Marketing Plan

App to focus on: "My Well Being" (a fitness app):

My Wellbeing App My Wellbeing Tool is a popular software app that allows users to track their fitness progress and interact with friends and family by sharing fitness-related information. Using the walkthrough approach, I discovered that the mobile app allows users to explore exercise paths in the area using the phone’s built-in GPS and track the length, distance, pace, heart rates and calories burnt statistics for each training session. In addition, users can access multiple kinds of literature, podcast, workout video and shop supplements. Users can track their training goals and objectives through platforms like Facebook and build connections with their online fitness industry by syncing their social networking accounts with the My Wellbeing App.

Marketing plan: Include all of the following sections:

Company overview

Give an overview of your business. Why does your business exist and how does it fill a need or improve an aspect of your target audience’s life?

Describe your marketing team. What is your approximate marketing budget, if any?

Target customers

Identify two customer segments that you want to target for this marketing plan. For each segment, describe the geographics, demographics, psychographics, and customer behaviour of this segment of customers.

Website & E-commerce

Describe your business’s website (if already existing you can also choose to include ideas for how to improve it)

Describe your e-commerce plan (ex. through your website or other sales channel)

Social media platforms

Identify two social media platforms that make sense for your business and justify why you chose them.

Describe your strategy for engaging with follower on these platforms

Branding & content marketing

Describe your branding strategy. What voice or tone will you use throughout your marketing? What type of images or graphical elements will you use?

Describe your content marketing strategy

Paid advertising and additional strategies

Describe your paid advertising plan

Describe how you will use any additional online marketing strategies to promote your business