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August 13, 2021

Marketing healthcare systems

General Questions

In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g. post-surgery therapy)
Skilled nursing facility
Surgical care
Veterans Health Administration
Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided.
Evaluate the healthcare organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system.
*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

Reference:

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