Marketing
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Get it written →You have just taken on the imaginary new role of "EVP of new growth initiatives." (See matrix
below as a reminder) You are to make recommendations to increase revenue by one of the
following strategies: (1) market penetration (current product and new markets), (2) market
development (current product and new markets), (3) product/service development (new
product/service and current market) or (4) portfolio diversification (new products and new
markets).
It has to be 6 pages, (12-point font, 1.5-double spaced).. deadline is by Monday 9.00am.
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