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August 13, 2021

MAN discussion

Why Krispy Kreme Failed in Australia.

Please follow this link to the video: https://www.youtube.com/watch?v=72BsuCeQHFE&t=45s

If you have any difficulty with the link, then you can search You Tube for this video, by name:

Why Krispy Kreme Failed in Australia.

Also view the current site: KrispyKreme.com to see the companies market facing differentiation strategies. Here is the link to the website: Link (Links to an external site.) (Links to an external site.)

Then do the following:

Discuss with your classmates what your new business strategies would you implement to strengthen its existing business model and insure their success if you were appointed CEO either in Australia or the US. Identify at least 2-3 strategies that would help keep the business relevant, competitive, and successful.
Explain why you think these strategies are important and how they might improve the business. Something to consider: What new needs may be emerging” for their millennial customers?
Finally, in your opinion, explain to your classmates what was the biggest strategic flaw that Krispy Kreme encountered in Australia.

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