International Marketing –
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Read and consider the case(attached file), TheNo-So-Wonderful World of EuroDisney to Paris, Hong Kong, Shanghai and Beyond,and answer the Required Questions below.
3. What role does ethnocentrismplay in the story of EuroDisneys launch?
5. Why did success in Tokyopredispose Disney management to be too optimistic in its expectations ofsuccess in France? In China? Discuss.
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