Intergratef Marketing Communication

Your assignment is to analyze a company’s approach (any company of your choice) to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media by doing the following:

• Research and define the marketing terms: earned, owned, and paid media.
• Choose a brand or product sold by this company.  Analyze the company’s approach to each of the three types of media used to promote this brand or product.
• Synthesize your findings and describe the company’s overall approach to this brand and describe the brand’s/product’s target audience, pricing strategy, and distribution strategy.
• Wrap up your paper with a strong, one-paragraph conclusion that summarizes your key findings vis-à-vis the three types of media and how they fit into the company’s overall brand/product strategy.

Your paper should be 4-6 pages in length (1200-1800 words) and conform to the . Include at least four scholarly references, including one peer-reviewed article

Please pick fromx Jeep, Apple, Starbucks, Netflix, or NFL