You are to produce a business report ( 1500 words) on the company called virgin atlantic. You are required to answer the following questions
undertaking thorough research into all aspects of the business as well as reading academic books and
journals.
1. Introduce the company, the countries they operate in [local, national or international], the products and
services they offer to the public and the financial revenue and/or turnover for the year. (10 marks)
2. Explain some of the key definitions of leadership and management. You are required to review and
analyse some of the key leadership styles including autocratic, charismatic, democratic and laissez-faire.
You need to provide references for these. (15 marks)
3. Demonstrate through examples where you think the CEO of the company you are conducting your report
on has demonstrated one of the above leadership styles. (10 marks)
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4. Report format, structure, and correct referencing style (5 marks)( Harvard referencing)
Note: This is an individual report hence must be submitted in report style. Please make sure your work is
structured well and use correct Harvard referencing. Text in appendices is NOT counted towards
your report word count.
5. Your citation needs to follow the Harvard style referencing.
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