HOT TUB BOATS Company in Seattle

READ and USE my Hot Tub Boats Company Plan in WORD FILE for this PRESENTATION

Use the sample Marketing Plan Presentation Template or create by yourself

Here is an EXAMPLE OF SAFECO. CHECK IT OUT if you need it

DO NOT PREPARE A SPEAKING NOTE.

Please include the following slides:

• Introduction of your business, and why you chose the business.
• SWOT Analysis. Use bullet points.
• Your target market and why you chose the targets you selected.
• Objectives/Goals. Be very specific. You can use bullet points but include enough in the phrases so we clearly understand your objectives. Include objective, time frame (3 months, or 6 months, or one year), and how you will measure success of your marketing.
• Promotion: Overview of your Integrated Marketing Communications (IMC) Promotion Plan  You will need to outline your integrated marketing communications (IMC) plan.  You can use bullet points but include enough in the phrases so we clearly understand your plan. Your plan should be thoughtful, strategic, and very specific — not: We will use TV and social media.
• Include citations slide with correct style of citations.
• Please carefully proofread your slides for correct grammar, correct capitalizations, etc.

Your plan should demonstrate strategic knowledge of and thoughtful use of an appropriate marketing mix of paid advertising, public relations, social media (which platforms and why), sales promotion, direct marketing, and personal selling. Please remember the distinction between “marketing” and “paid advertising.” You dont need to address all of these, but rather demonstrate what you have learned in the course in your marketing strategy. Please remember the distinction between “marketing” and “paid advertising.”

Remember to review all of the types of marketing document I shared with you previously. Think strategically. Which types of marketing will be most effective for this business? Why? When during the year? Why? Be realistic. No business has unlimited marketing budgets. Over the course of a year, how would you invest marketing money on behalf of this business if you owned the business and you were spending your own money?

Your plan should be thoughtful, strategic, and very specific — not: We will use TV and social media.

Followup posts should be related to a classmate’s plan and strategy.

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