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Here is the 1st responsive post

Don Draper first establishes credibility with the client by telling a bit about his history, old jobs, mentor, and how he was successful in the past. He also is dressed appropriately and professionally, and is embodying the persona of what he wants to be perceived as. This sets the framework as him being the trusted professional. This is effective because a client would want to have trust and confidence in the person they’re trusting with their strategy. 

He also frames for common ground. By turning the lights out and showing the photos, and discussing nostalgia, he is making the clients look inwards and solicit an emotional response they can relate to, even if the exact photos or scenarios aren’t the exact same. This is effective because many people make decisions based on emotions, even when they think they are making decisions logically.

He also uses the technique of reinforcing with an appeal to emotion or basic instincts. By telling them that they can "time travel to a place where they know they are loved", it makes the people seeing the ad have the emotional desire to have that feeling, rather than the product. This is effective because it’s much easier to convince people to make a decision based on something they know they want (the feeling) rather than the complex and expensive product that they don’t fully understand. 

Here is the 2nd one:

First and foremost Don Draper established credibility by being well put together. This concept (Positive Impression/Appearance), creates rapport and demands respect. It looks professional and he is immediately taking serious. Apart from his suit he is also well groomed and physically fit and looks to be well mannered. These are a few more things that will give you more respect in the workplace. This is referred to as “physiognomy” which I’ve always found very interesting, which essentially meanings characters are judged by their facial characteristics.

The second technique Don Draper uses is expertise, to be shown as credible he talks about his first job and previous experience at an old fir company. He talks about what he learned from “an old pro copyrighter named Teddy”, and how in advertising the most important thing is “new”, because it creates an itch. This shows that he is knowledgeable and he’s presenting his knowledge in a very compelling and interesting way.

The third technique is composure. Don Draper body language shows a relaxed easy going presence. His movement is natural and he fills space. He has a “presence” about him. 

One technique he uses to create composure is he stands still, his legs are heavy. He isn’t pacing up and down the office, he’s talking confidently and standing still.

Don is very effective in his pitch by using these three aforementioned techniques; establishing credibility, showing expertise, and having a cool composure.

2.Read through this scenario, and imagine that you are Chris, getting ready to delegate this task to Dale: https://docs.google.com/document/d/1oIepQ5gbB4SFMcZWST-lSkb9F_JAIvQo4DmHXkjY_88/edit?usp=sharing

Drawing on guidance from the book and/or from the mini-lecture, describe at least 3 important points that you would be sure to account for in your conversation as you delegate to Dale. Be specific in describing how these would inform your approach to this task.