business market summary for MOD Pizza

For this week’s paper, you will be writing an Executive Summary about your business marketing project.

Marketing plans can be complex documents, because they provide a lot of detail about your overall marketing goals and supporting activities. That’s why it’s important to also write an executive summary for your marketing plan. (business.com n.d.)

Please remember the basics of a good Executive Summary:

An executive summary provides a brief overview of your marketing plan. In one or two pages, it describes the key results of your business, your marketing research, and provides an overview of your brand objectives, marketing goals and related activities. Its purpose is to outline the most important information for your short-term and long-term marketing plans. (business.com n.d.)

The executive summary should cover the main parts of your marketing plan, as well as information about your company and brand, your products or services, the market, and your overall direction. While the marketing plan is typically written in sections separated by subheadings, the executive summary is usually written as a series of paragraphs, with each paragraph focusing on one section of the marketing plan. (business.com n.d.)

Introduction

Your executive summary should begin with an introduction that briefly explains what the reader can expect. It provides valuable context and will make the subsequent points easier to understand. Briefly explain the project, the purpose of your marketing plan and the key benefits to potential customers. Keep the introduction simple, short and direct. (business.com n.d.)

Example: This plan is presented for XYZ Company, which sells widgets for the IT industry. We’ve created a new widget for the healthcare industry, and our marketing plan will show that we have a unique opportunity to expand into a new market. (business.com n.d.)

The executive summary is a brief overview of your marketing plan. Ideally, you write the complete marketing plan before providing a summary of that plan. Once you have all of the information for your marketing plan, you can decide what’s important enough to include in the executive summary. Tell your story. (business.com n.d.)

Whoever reads the executive summary should come away with a complete understanding of your marketing goals. Tell your story. Explain what your company does and why you chose to do what you do. (business.com n.d.)

The executive summary is a part of your marketing plan, so remember that its purpose is to market your business. Think about how you can position what you’ve written in the marketing plan in a concise way that will compel the reader to continue reading. Include a brief explanation of the most important and interesting information, as well as the key takeaways, that will matter to the reader. (business.com n.d.)

Your paper should be one or two pages, single-spaced, using APA style. Please only use these file types: Doc, Docx, RTF.