Business
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- List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information. Why did you choose these methods?
- Discuss how mobile search will be a part of your overall marketing strategy. Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners. How will you use these segments and their characteristics in information search and purchase?
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