The Choice Factory: 25 Behavioral Biases That Influence What We Buy
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Get it written →What are the key points of this book?
Has the author presented any new or interesting ideas? What are they?
How do the ideas in this book relate to other things you have discussed in any of your other business classes?
Is this book helpful for managers? How?
Is this book helpful for business students? How?
Would you recommend this book? To whom would you recommend it?
What is your overall opinion of this book?
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