When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by B
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When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
- McDonald's
- Cadillac
- Walmart
- What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
- Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
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