Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome o
- Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome of the analysis.
- Run k-means cluster analysis using all the variables to identify 3 segments. Interpret and report the outcome of the analysis.
- Compare the two analyses and which one would you prefer? Why?
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