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August 1, 2021

Marketing strategy

Marketing, Undergraduate

-follow strictly the individual assignment handbook.
-choose one company from 8. (whatever you find more interesting)(see assignement handbook)
-use theory from ppt where relevant
-harvard style
-READ the ppt before starting the assignment just to have an idea
-do not exceed the word limit
-structure of the assignment: (can be found in assignment handbook)
Cover page: Module name, Company name, student name & ID (not included in the word count)
Table of contents (not included in the word count)
Introduction (200 words): An introduction to the selected company
Market analysis (1000 words): Macro environment analysis, industry competition analysis,
competitor analysis, customer analysis, and SWOT analysis
Evaluation of the current marketing strategies and the identification one or maximum two related challenges/problems (600 words).
Proposition and justification of maximum of two alternative marketing strategies to address the identified challenge(s) (700 words)
Reference list Harvard or APA reference style (not included in the word count)

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