Corporate Social Responsibility- Create an 8-10 slide PowerPoint presentation with slide notes that defines a CSR issue, explains how the problem affects a local or global community as well as GenaTech, and describes possible sustainable solutions that GenaTech can support.
The pandemic and the global recession of 2020 pulled corporate social responsibility (CSR) into the spotlight. Issues such as hunger, underemployment, homelessness, disease mitigation, and recovery from environmental hazards often require generous financial and volunteer efforts, such that corporations find themselves contributing in various ways.
The new reality for companies to consider is that potential employees are often weighing the philanthropic and social justice contributions of organizations as part of their application process and long-term commitment to a company. Corporations are responding to this changing environment by selecting specific issues or non-profit agencies to support, as well as including their CSR messaging as part of their overall marketing plan.
In this final assessment, you will apply the knowledge from the Fortune 500 website that you have reviewed and the GenaTech company insights from the scenarios and the assessments you have written in this course to select an appropriate CSR for GenaTech to pursue. You will create a PowerPoint presentation to explain how the CSR problem affects a local or global community as well as GenaTech, and describes possible sustainable solutions that GenaTech can support.
Now that you have learned about the functional areas of the company and the company’s focus on teamwork and problem-solving, your manager would like you to lead an effort to select a corporate social responsibility (CSR) issue that the company can adopt and champion over time.
For this assessment, you will:
Research the CSR efforts of your chosen Fortune 500 company.
Choose a specific current issue within GenaTech that can be addressed with sustainable solutions.
Prepare a short presentation to GenaTech leadership about the chosen issue and present some sustainable problem-solving actions that the company could take as part of a new CSR campaign. You may use the Assessment 4 Template [PPTX] to help organize your work.
Using the template, create an 8–10 slide PowerPoint presentation with slide notes that defines a corporate social responsibility issue, explains how the problem affects a local or global community as well as GenaTech, and describes possible sustainable solutions that the company can support.
1. In preparation for this assessment, review your selected Fortune 500 company website and look for evidence of a social responsibility issue or problem that they have adopted to support in the local, national, or global community. Think about the following questions as you review the website:
Is the company support for the issue financial or is there also a volunteer element?
How are employees engaged in the financial or volunteer activities? Are customers able to contribute financially and through volunteering?
How is the solution that the company supports sustainable?
2. Select a corporate social responsibility issue to research. Possible topics include:
Workplace diversity, hiring, and/or equity.
Reducing the carbon footprint.
3. Narrow the topic down to a specific CSR problem that needs to be solved. Explain how it relates to GenaTech’s business and offer possible solutions that the company can support.
Topic: Water stewardship.
Problem: Children’s access to clean drinking water.
Possible Solutions: Dig safe wells for local and international communities, support UNICEF clean water project, or contribute bottled water to FEMA for natural disasters.
Relates to business: Water is a key ingredient for the GenaTech product and GenaTech has factories in the same states where children need clean drinking water.
4. Next, research the CSR problem. Locate 3–7 reputable resources about the business problem and solutions. The resources you choose will help you to define the focus of your research and writing. Your research should also help you develop possible solutions to the problem. Some suggested resources are found in the “Corporate Social Responsibility (CSR) and Sustainability” resource activity.
5. Develop a PowerPoint presentation with 8–10 slides with slide notes on the chosen corporate social responsibility topic and business problem. Organize your content so ideas flow logically with smooth transitions. Remember that the Assessment 4 Template [PPTX] is available to help you with this.
PowerPoint presentation slides generally shouldn’t have sentences such as a white paper or memo would, but instead should have bullet points that are organized and clearly convey the intent of the presentation.
You should still follow APA rules for attributing sources that support your analysis and conclusions in the Notes section of the slides.
Use the Notes feature of each slide to explain and expand your bullet points and reference your resources. You have the choice to submit your PowerPoint presentation with extensive notes or with notes plus narration.
Your presentation should include one or more slides covering each of the following areas, and you can use slide titles more explicitly related to your chosen topic than are shown below.
Define corporate social responsibility issue and the related business problem.
How the Problem Affects a Community and the Organization.
Explain how the social responsibility problem affects a local, national, or global community and relates to GenaTech’s business.
Advantages and Limitations of Possible Solutions.
Include at least three possible solutions.
Explain the advantages and limitations of each proposed solution for the social problem and discuss each solution’s impact on an innovative biomedical device company.
Include aspects of costs, efficiencies, and effectiveness.
Recommend a solution for the social problem and explain how it aligns with GenaTech’s business.
Explain how the solution is right for an innovative biomedical device company in terms of cost, needs, organizational culture, and effectiveness.
Support a recommended solution to a business problem with relevant evidence and research.
Explain how your recommended solution to the CSR problem will be sustainable into the future.
How will the increased sustainability impact profit and/or GenaTech customer and employee satisfaction?
Supporting evidence (research).
As a summary, justify and support your recommended solution to the CSR problem.
Include relevant evidence and sound reasoning.
Slides: 8–10 slides, not including the reference slide, with no more than 6 bullet points per slide.
Resources: Cite at least three resources, including your website, on a reference slide.
Template: You may use the Assessment 4 Template [PPTX] to help organize your presentation.
Submit for this assessment:
Option A: 8–10 PowerPoint slides with extensive notes in the Notes section of the slide.
Option B: 8–10 PowerPoint slides with narration recorded directly on each slide and notes in the Notes section of the slide.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Explain the underlying principles of successful businesses.
Explain how your recommended solution to the corporate social responsibility problem will be sustainable into the future.
Competency 3: Solve business problems using critical thinking and effective decision making.
Explain how the corporate social responsibility problem affects a community and relates to an innovative biomedical device company.
Explain the advantages and limitations of solutions for the social problem and its impact on an innovative biomedical device company.
Recommend a solution for the social problem that aligns with an innovative biomedical device company.
Competency 5: Communicate in a manner that is scholarly, professional, and consistent with expectations for the field of business.
Support a recommended solution to a business problem with relevant evidence.
Organize content so ideas flow logically with smooth transitions.
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