Read the case "The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries" and respond to the following questions:
1. Using materials in the case and items to which you gain access through a search, describe how Aldi is creating competitive rivalry in the retail grocers’ industry.
2. As explained in this chapter’s Opening Case, Amazon purchased Whole Foods. How will this transaction affect Aldi as it seeks to expand its presence in the United States? What competitive actions might Aldi take in response to Amazon’s purchase of Whole Foods?
3. Using concepts and actions explained in this chapter, decide if Aldi is more likely to respond to any strategic actions Amazon might initiate through Whole Foods or if Amazon through Whole Foods is more likely to respond to any strategic action Aldi takes. Be prepared to justify your decision.
4. In a competitive rivalry sense, explain the actions (strategic and/or tactical) you believe Walmart and Costco will take to respond to Aldi’s intentions to have 2,500 U.S. stores by 2020.
250+ word limit
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