Instructions Review the Marketing Excellence: Amazon.com? case study on p. 523 of your textbook. Discuss why
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Instructions
Review the “Marketing Excellence: Amazon.com” case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.
Your journal entry must be at least 200 words in length. No references or citations are necessary.
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