Considering the case study, select any two drivers for change discussed in the module
materials. Critically evaluate how they are currently impacting upon strategic decisionmaking and other activities (commercial or operational) of House of Fraser.
Your discussion should include:
• Drawing upon appropriate sources of information, discuss the nature of the pressures for
change brought about by your two selected drivers
• Provide a critical evaluation of the organisation’s current response
• Recommend how the organisation might enhance its response over the next decade
Please note the following instructions for the assignment:
You will need to undertake some secondary research to complete the assignment and to
develop the evidence base to support your conclusions. You may select any country or
organisation upon which to base your research but you are strongly recommended to select
an organisation that you have worked for or one you feel you can research easily.
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