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July 17, 2021

Identify different segments of the market for launching this product

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

Identify different segments of the market for launching this product.

Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

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