Overview Negotiating potential buyer concerns takes finesse and forethought. In this discussion, you will an
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Negotiating potential buyer concerns takes finesse and forethought. In this discussion, you will anticipate resistance you may encounter in the context of your own sales presentation.
Instructions
After a review of Chapter 13, what are common types of buyer resistance that might surface in a presentation? What buyer resistance do you feel could hinder the ability to close the sales for your final presentation? What specific strategies for negotiating buyer resistance will you implement?
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