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July 7, 2021

You must find a current article illustrating marketing challenges, failures, and/or successes within an industry or for a company

General Questions

You must find a current article illustrating marketing challenges, failures, and/or successes within an industry or for a company; or trends within an industry where changes lead to opportunity and/or threats. You will read the article, then a 1 to 2 page summary of what you learned (marketing lessons, mistakes, insights, and/or implications) from the article. A copy of the article or hyperlink MUST be included. (Sources include Business Week, Fortune, Wall Street Journal, Forbes, etc.).

Do NOT do it on the Forbes article “15 advertising challenges to overcome in 2021”, i already completed one on that.

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