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Get it written →Chose Burberry Brand , with a strong history and heritage, and a global presence.Answer the questions below, using the various concepts and learning outcomesreviewed during the entire course. Constitute a group of 2 persons.You will treat 6 questions individually in your written submissio.
1- Describe the Common purpose – vision of the company (The Purpose of theOrganization) his DNA with its core values. How is Service embedded inwhat they do?
2– Detail its clients profile, describe their aspirations, expectations andbehaviors.
3- Define one of their Cycle of Service and give 3 examples of Moments ofTruth for this company.
4- Which WOW key principles are being implemented and which advantages didthey build to ensure customer loyalty?
5- Based on the Clients Engagement platform, describe some tangible elementsthat could be applied to this companys organizations structure to reach, gainand retain clients.
6- Using the principles of Elements and Keys to Operational Excellence, explainhow the company functions, how it responded to the crisis and tried tosurpass it.
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