Mobile and Medical Health programs
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Strategic Marketing (STP) Mission Marketing Strategic Objectives Segmentation, Target Market(s) & Positioning |
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Marketing Mix Strategies Product Strategies and activities Price Strategies and analysis Place Strategies and activities Promotion Strategies and activities |
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Marketing Financials Break-Even Analysis Sales Forecast Expenses Forecast Marketing Margin (Marketing Contribution) |
Names: Berkowitz, Eric N., author.
Title: Essentials of health care marketing / Eric N. Berkowitz.
Description: Fourth edition. | Burlington, MA : Jones & Bartlett Learning, [2017] | Includes bibliographical references.
Identifiers: LCCN 2016024295 | ISBN 9781284094312 (pbk.)
Subjects: | MESH: Marketing of Health Services
Classification: LCC RA410.56 | NLM W 74.1 | DDC 362.1068/8dc23 LC record available at
6048
Printed in the United States of America
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