M3 Discussion- Find a Persuasive Ad
M3 Discussion- Find a Persuasive Ad
Please answer the following questions in your main response:
- Find an advertisement with the intent to persuade (e.g., a campaign to reduce smoking, or encourage people to practice safe sex, or to vote for a particular candidate, or to get people to buy a new brand of butter or a new soft drink, etc.). You MUST include a link to the add. If you have trouble finding an Ad, you can also create one!!
- Who is the intended audience?
- Does the add rely on the central route, peripheral route, or both routes to persuade? Describe how you know.
- Is the message delivered through logic, association, emotion, humor…?
- Does your add rely on theory (cognitive dissonance or self-persuasion) or scientific findings (scarcity, attractiveness, distraction…)?
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