Communicating in a Crisis

Your company manufactures window blinds. You are contacted by a TV reporter for comment on a report that a baby was injured in one of your window blinds. The phone rings again and another reporter wants a comment from you. Then yet another phone call. You immediately set out on a fact-finding mission.

A baby became tangled in the cords of the window blind and was almost strangled. By now, the company executives, plant officials, design teams, engineers, sales managers and corporate attorneys have been informed of the situation. The baby is in critical condition at the hospital. The doctors inform you that the mother put the baby down for a nap and at some point the baby stood up in her crib, fell into the cords and became tangled.

You learn that 3,000 window blinds with these specific cords were purchased nationwide. They were a custom-made item and you learn the locations where they were sold. You learn that a cord safety label was printed on the bottom of each window blind, which met governmental standards. You learn that the cords can be braided and shortened to prevent them from being a hazard.

Given this information, how do you respond to the media, if at all? Be sure to include some concepts, ideas and terms from the module readings to state your case in how to respond. Provide your response in a short-essay format.

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