Business Proposal

Business Overview

• • Business Name. It should be catchy, memorable, easy to say, easy to write/read
  • Description of what the business does and what problem it solves for customers
  • Business Mission/Vision/Values
  • Business Formation – Using the advantages/disadvantages of each formation, explain why you chose this one.
  • SWOT Analysis of your business
    • Include a brief competitor analysis under threats.
  • Ethics – what ethical standards and practices do you have in place for your employees

Finances

• • Price for your product(s). What pricing strategy did you use for pricing your product(s) and why.
  • Estimate the following:
    • • • COGS – cost of goods sold (i.e. how much does it costs to produce one unit of your product)
        • Revenue for first year = # items sold in year 1 * price
        • Margins = Price – COGS

Human Resources

• • Identify major roles that you will need to fill. (executive level, managerial level, and front line employees). This does not need to be an exhaustive list, rather identify a handful of roles needed at each level.
  • How will you recruit to fill these roles?
  • How will you evaluate, reward or correct employee job performance? 

Marketing

• • Choose one: create a 15-30 second video commercial of you promoting your business. You can use imovie or similar app to help you create your commerical.

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