Advocacy Campaign Presentation

The purpose of this assignment is to introduce the process of advocacy by creating a campaign to support a piece of legislation becoming law. This is your strategy for implementing the policy change you proposed or supported in your Policy Brief. You will have five minutes to give a presentation that outlines the steps you would take to create a task-oriented campaign to see the policy passed in the next 1-2 years. You will incorporate information you learned about the legislative process, persuasive messaging, and writing to create a detailed outline of steps in your advocacy campaign.   You are speaking as an advocate to a group of social workers.

You will submit two items for this assignment.

First, you will submit 1 full-page single-spaced document (2 pages absolute maximum) that includes:                  

• A goal date for an identified action by policymakers and three associated objectives with the advocacy campaign       
• Identify targeted policymakers to support the policy for passage
• Target list of potential allies (i.e. social service organizations, advocacy organizations, elected officials, associations, union, etc.)
• Identify opponents and others who may resist supporting the policy
• Key action proposed for the coalition (i.e. meetings, commercial air dates, fundraising goals, etc.)
• Timeline for policy influence through the coalition
• Any fundraising needs
• 2-3 major talking points for allies to use in conversation with targeted elected officials