nonprofit organization provide service with finance as well as accounting
Write a 1,150- to 1,400-word paper on how your chosen organization could overcome its critical event in the face of the media.
In the Marketing91 video, the presenter noted that the primary goal of the communication team during a crisis is to protect the organization’s brand identity. Define brand identity. Describe two strategies that would protect your organization’s brand identity?
Public relations (PR) and public affairs (PA) compliment each other but each has a different focus. Describe what will be the responsibility of each during a crisis?
Why should the PR and PA seek out the assistance of legal counsel?
Describe what is the public’s right to know versus information that should remain confidential.
Describe three ethical concerns that need to be addressed when managing crisis communication.
Why is it important to develop symbiotic relationships with the media prior to a crisis? What are three strategies to use in establishing meaningful media relations.
Describe three essential skills that spokesperson needs? Describe three essential responsibilities of a spokesperson?
Describe three strategies for handling reporters’ negative, hostile or “gotcha” questions.”
Why is “no comment” a poor strategy to use during a press conference?
Describe three tactics to use in managing negative social media posts and outline reviews.
Include at least six references of which four are academic sources. Consider using textbooks/resources that you have used in your degree program. Most textbooks are not academic sources because they are not peer-reviewed.
Format your assignment according to appropriate course-level APA guidelines.
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