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June 21, 2021

Social, Mobile, and Local Marketing

General Questions

For each question you choose to answer, provide at least two reference links in addition to the textbook. Each Answer should be 200 words

Chapter 7 Social, Mobile, and Local Marketing

1) What technologies and techniques are employed in location-based mobile marketing? Why is local mobile marketing so attractive to marketers?

Chapter 8 Ethical, Social, and Political Issues in E-commerce

2) Define privacy, information privacy, the right to be forgotten, and informed consent.

Chapter 9 Online Retail and Services

3) Why have so many online retailers had difficulty in achieving profits?

Chapter 10 Online Content and Media

4) What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

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