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June 15, 2021

Choose an existing product or service

Choose an existing product or service (not the same as your Course Project or Weeks 1, 3, or 5 Video Analysis), and write a one-page summary that answers the following four questions.

Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?

Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?

What barriers does the competition face to entering the same market or gaining a competitive advantage?

What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?

Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.

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