Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
Recommend a new product or service to add to the company’s portfolio
Conduct a Porter’s Five Forces analysis
Conduct a SWOT analysis
Conduct a market analysis
Establish strategic objectives
Identify issues in the marketing environments
Recommend marketing activities and programs
Establish a budget and determine BEP
Recommend controls to monitor and measure success
Capture the value of this assignment in a self-reflection.
Your paper should include the following components:
Budget and Breakeven-Point (BEP)
Write your Marketing Plan using the outline below.
Every draft (and the final version) of the assignment must be formatted per APA 6th edition guidelines (Links to an external site.), written in the third person, and include the following:
Times New Roman, 12-point type font
Headings and subheadings
Table of contents page
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