Group Assignment Domino
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How will you position your brand against the competition?
Discuss who your primary competitors are and what you might offer that they cant
Express your brands positioning in the following way:
(Brand) is the (category or type of product) for (people in the target audience) who want (your key advantage)
What is your brands USP (unique selling proposition)?
What are your brands features and benefits?
What is your brands key competitive advantage?
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