Students will analyze marketing activities of a company of their choice. The paper should focus on the strategic marketing decisions of a particular product or service. Students will take the position of a marketing manager for the product or service. Written analysis of product/service should include the following as appropriate.
A. The Market
1. Segments served
2. Target customer group
3. Demand factors
4. Behavior aspects of buying process
B. Current Strategy description and evaluation of the following:
1. Product (production time, life cycle of product)
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