Read the open access Patil (2014) article Social media and customer relationship management. Briefly address the topics below in a 500-word written assignment. Cite other journal references available in the Reference Article module, or in the PBSC library databases, where appropriate. Use standard APA format, provide proper in-text citations for all references, and place a reference list at the end. Do NOT copy and paste material directly from the articles. See grading scale for further information.
Again, this Written Assignment 05 is due in Lesson 14 (the final lesson). To submit, select the Written Assignment link in Lesson 14, attach your document file, then select Submit.
Section I – Use a Level 1 heading: SCRM Social Customer Relationship Management
List and describe three of the SCRM benefits discussed in the article—from both the business and customer perspective. Explain how each might be employed by the organization to ensure customer loyalty, build relationships, and make customers feel like they are number one. Provide any personal examples from your experience.
Section II – Use a Level 1 heading: Building Customer Relationship through SCRM. Based on Patil’s analysis, demonstrate your skill at building relationships for all customers of an organization. Accomplish this by proposing an SCRM strategy that you, as an entrepreneur for a new startup, would employ to engage customers and encourage customer loyalty . Discuss the challenges with collecting and using customer data in this effort.
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