Multi-level Marketing-Pyramid Scheme Assignment
Please in a short 1 page response identify a potential pyramid scheme (current) or possibly a scam you have either heard of or been involved with. You can use examples shown in the documentary to support your findings.
Documentary link: https://www.youtube.com/watch?v=s6MwGeOm8iI
Please include in your response the 4p’s of Marketing.
Price, Product, Placement and Promotion.
Example ideas for paper direction:
What was the price of the product introduced to you? This can include the “price to be involved with the scam”.
(Example: $299.00 to own your own personal perfume store)
What type of “Product” is being sold and to whom?
(Example: Airfare, beauty supplies)
Where does placement come into play with this particular scam? For example: A product that may or may not work in a certain area.
(Example: Selling snow shovels in San Diego)
Promotion, there had to be a reason you were scammed or the buyer is being scammed. What type of promotion lured you in?
(Example: Really nice cars being driven by the seminar holders or elaborate claims to fortune).
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